Content strategy and thought leadership

Influencing opinion and shaping markets through thought leadership and stakeholder engagement campaigns

The NHS thrives on ideas about how to improve patient care and make the system more effective. We help clients stimulate and participate in conversations that have the potential to make a difference. We know that so-called thought leadership has to be useful not just interesting.

We help clients develop and refine narratives that resonate with key influencers. We can source and analyse data to anchor that narrative in credible evidence. We produce distinctive and good looking reports and blogs that people enjoy reading. We know how to involve the right people and how to get the right people talking.

Please get in touch with alex@zpb-associates.com to see what we can do to help your organisation.

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