Dr Foster Hospital Guide published today

The Dr Foster 2011 Hospital Guide has been published today. It raises some serious questions about care received by patients at weekends in 147 hospital trusts. The report was written by ZPB’s Alex Kafetz, with Dr Foster, and highlights a 10 per cent spike in deaths compared with weekdays in these trusts. With 15 press…


ZPB report part of an award-winning PR campaign

Exciting news at ZPB headquarters. We recently wrote that PR company, Journalista, had been shortlisted for a PRCA award for their campaign on behalf of Patient Opinion. As part of that campaign we produced this report highlighting what patients think of our NHS – It’s honest, thought-provoking and, as it turns out, award-winning! Journalista waltzed…


ZPB report part of a shortlisted PR campaign in PRCA awards

We are absolutely thrilled that our friends at Journalista have been shortlisted for three (yes, three!) awards in this years PRCA awards, the Oscars of the PR world. One of the awards is in the ‘Evaluation’ category for their PR campaign on behalf of Patient Opinion, for which we were commissioned to write this report….


The good guide to exhibiting

It’s conference season again, and everyone’s looking to make new friends and get some hints and tips from the best of the best. To make sure you make the most of your conference schedule, read on for ZPB Associates’ Good Exhibitor’s Guide. More is (sometimes) more In these times of austerity it can be tempting…