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Exploring our futures

Yesterday ZPB attended the first of four events looking at the future of health and social care provision in Lambeth and Southwark, funded by the folk at Guy’s and St. Thomas’ charity. Engaging talks followed by rich and informed debate made this session well worth attending – although hats off to the lady who admonished…

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People buy the why, not the what

Interesting look into how principles adopted by inspirational leaders like the Wright brothers can be used by brands to define their value proposition. “The goal isn’t to do business with people who want what you have. The goal is to do business with people who believe in what you believe.” This couldn’t be more relevant…

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Brochure kicks

Some beautiful work here and lovely examples of how something as seemingly dull as a product or corporate brochure can be a powerful representation of your brand. We’re undergoing a rebrand ourselves (the big reveal to follow shortly) so are playing around with the use of colour. Particularly drawn to the MCA one with it’s…