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Brand strategy
Our research with customers and our clients led to a bold restructure, with three companies joining forces to become one brand
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Our market and customer insight and a series of workshops resulted in a bold brand strategy that brought Wellards, Binley’s and NHiS together
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The strategic outputs formed the building blocks for the brand identity, stakeholder message and collateral development
Key learnings:
ZPB created a brand design and website that builds on the heritage of the three companies and future proofs the company
To build the website we held UX workshops to define and categorise the content
The strategic outputs formed the building blocks for the brand identity, stakeholder message and collateral development
Interested in working with us?
Go further with ZPB
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