Healthcare PR and comms

Creating stories that matter

Stimulate interest, raise awareness and unlock opportunities with great stories

We understand the health sector inside and out.

We’ve got a unique range of skills in our team: a magic mix of data analysts and PRs who understand that journalists don’t always have time to wade through very complex data stories. What we’re really good at is getting to the heart of what really matters and creating compelling stories that get picked up by the media without compromising the data and the integrity of the analysis.

In the last six months we’ve placed articles in The Times, The Sun, Mail Online, HSJ, BBC online and Digital Health and health sector newsletters.

We’ll work closely with your team to create a PR strategy that meets the objectives of your organisation and helps to articulate your value through the national and trade press, and influential comms channels and social media.

We’re a full-service agency and can create videos, marketing and communications campaigns, thought leadership campaigns and help you with brand strategy, data strategy and stakeholder engagement.

“ZPB are the consummate professionals, working seamlessly with our team on every aspect of data analysis and report writing, managing and engaging stakeholders and providing targeted PR support.

The launch of our latest report was the most successful press and media campaign I’ve been involved with in health and social care, and the extent of our coverage was a credit to ZPB’s reach, planning and responsiveness. Months after the release of our data we were still getting media pick-up, and have built on this to engage with local and national policymakers at the highest levels of government.”

Charlotte Alldritt

Director, Centre for Progressive Policy

10 reasons to work with ZPB

  • We are one of the largest comms and PR agencies to focus solely on the UK healthcare system
  • We have always worked at the forefront of tech, digital and data – many of our clients are the pioneers of their sector, and many of our team were at the forefront of some of the major breakthroughs in NHS data and tech use
  • Our clients value our strategic approach – with a healthy dose of pragmatism
  • We are an insight-led consultancy, and we champion the responsible use of data to tell compelling stories
  • We build partnerships with the NHS, locally and nationally
  • Our strength lies in our thought leadership, applying intelligence to insight and creating powerful communications
  • Through our network, we offer different insights and access than on offer through more traditional agencies and routes
  • We work across the health and care sector: we work with pharma companies, digital, tech and data firms, and healthcare services. This means we can give a true 360 view on the rapidly changing parts of the healthcare system and how to navigate it successfully.
  • We only work with organisations that have the means and will to break through and make a difference
  • Our team of the UK’s leading consultants in healthcare marketing, public relations, public affairs, data analysis and insight all hail from across the NHS, regulatory, media, private provider, pharmaceutical and academic landscape.

Our approach to developing a campaign

1. Develop story ideas
Crucial to making this work. We suggest a half-day workshop with you to brainstorm and work through data stories and test with you the data feasibility

2. Assets
Develop a narrative, looking at data and create data visualisation assets. Possible copy for the website. Get quotes for a press release and identify possible interviewees. Training for interviewees if required. Press release developed.

3. Plan
Agree target publications, timings, interviewees

Launch campaign. Contact journalists, sell in the story, assist journalists with content and interviewees to support publication.

“Since the article appeared on the front page of The Times, the phone has been ringing off the hook!”

Rupert Dunbar-Rees, founder and CEO of Outcomes Based Healthcare

Why not call us to talk through your requirements?

Contact Gita Mendis on or call 020 7018 1124


email us

About ZPB

ZPB is an NHS market specialist communications and strategy agency and can help. Talk to us about building meaningful relationships with the real decision makers.

We are distinguished by our years of experience of healthcare communications strategy, working alongside and within the UK health and care system. Our unparalleled network and insight makes us smart, efficient and highly effective.

Our team is drawn from all parts of the health sector and is built on experience and ‘lived’ knowledge. The core team is supported by a network of NHS leaders who we often place with clients to work directly with them.