We’ve got a unique mix of skills in our team: We understand the health sector inside and out. We’ve also got a magic mix of data analysts and PRs who understand that journalists don’t always have time to wade through very complex data stories. What we’re really good at is getting to the heart of what really matters and creating compelling stories that get picked up by the media without compromising the data and the integrity of the analysis.
In the last six months we’ve placed articles in The Times, The Sun, Mail Online, HSJ, BBC online and Digital Health and health sector newsletters.
We’ll work closely with your team to create a PR strategy that meets the objectives of your organisation and helps to articulate your value through the national and trade press, and influential comms channels and social media.
We’re a full-service agency and can create videos, marketing and communications campaigns, thought leadership campaigns and help you with brand strategy, data strategy and stakeholder engagement.
“ZPB are the consummate professionals, working seamlessly with our team on every aspect of data analysis and report writing, managing and engaging stakeholders and providing targeted PR support.
The launch of our latest report was the most successful press and media campaign I’ve been involved with in health and social care, and the extent of our coverage was a credit to ZPB’s reach, planning and responsiveness. Months after the release of our data we were still getting media pick-up, and have built on this to engage with local and national policymakers at the highest levels of government.”
Director, Centre for Progressive Policy
1. Develop story ideas
Crucial to making this work. We suggest a half-day workshop with you to brainstorm and work through data stories and test with you the data feasibility
Develop a narrative, looking at data and create data visualisation assets. Possible copy for the website. Get quotes for a press release and identify possible interviewees. Training for interviewees if required. Press release developed.
Agree target publications, timings, interviewees
4. LIFT OFF
Launch campaign. Contact journalists, sell in the story, assist journalists with content and interviewees to support publication.
“Since the article appeared on the front page of The Times, the phone has been ringing off the hook!”
Rupert Dunbar-Rees, founder and CEO of Outcomes Based Healthcare
We are distinguished by our years of experience of healthcare communications strategy, working alongside and within the UK health and care system. Our unparalleled network and insight makes us smart, efficient and highly effective.
Our team is drawn from all parts of the health sector and is built on experience and ‘lived’ knowledge. The core team is supported by a network of NHS leaders who we often place with clients to work directly with them.