Our healthcare market research drives change where it matters

Our insight drives change where it matters

The ZPB Insight Unit combines audience insights and healthcare market research with data and economic techniques that bring rigour, new perspectives, and true insight to client challenges.

This is a time of huge change for everyone operating in the health and social care landscape. Smart organisations are looking for insight into the many transformations happening now. They have questions about how the changing health and care system is funded and operates, and where the activity and trends are, and how attitudes, behaviours and needs of the public, patients and healthcare staff have been impacted by Covid-19.

Our data analysts and market researchers can create a strong evidence base on which to make qualified and evidenced decisions and build strategies that work. We help our clients understand their audiences and market through a rich mix of qualitative and quantitative research techniques.

“We worked with the ZPB team to complete some desktop research on our customers and collect qualitative insight into referral barriers and drivers across the UK for specialist cancer rehabilitation. The team had a deep understanding of the UK healthcare landscape. We have used the data and reports produced across the business, in both internal and external comms and to guide our strategy. The research piece was excellent value for money and we will be using ZPB for all future research projects.”

Kelly McCabe, CEO, Perci Health

Deep audience, customer and market insight is crucial for patient engagement, patient activation and HCP engagement

Stakeholder and audience beliefs and behaviours are changing fast. Patient activation and patient engagement as well as HCP engagement with new technologies or services relies on identifying trends in beliefs and behaviours and understanding what underpins them. Gathering customer and audience insight is essential to driving behaviour change whether you are engaging patients or with HCPs.

We offer:

  • Customer research and audience insights: using a mix of quantitative and qualitative research techniques
  • Behavioural insights
  • Our future-proofing disease panels made up of patients, carers and clinicians
  • Market segmentation and micro-targeting, identifying target customers by analysing relevant indicators and combining these to identify the latent need
  • Overlaying hard intel with soft intel, such as research of board papers, stakeholders, long term strategic goals of targets and anecdotal information from ZPB’s network
  • Socioeconomic analysis, using a variety of datasets to assess the impact that a change to the system will have on the cost and burden of disease
  • Future-proofing and impact analyses, forecasting future NHS trends and activity patterns based on existing indicators and trends

Measuring and evidencing value, assessing quality and efficacy of products and services for patient and staff outcomes and experience, service utilisation and cost to the system.

We work with health and care organisations from a number of sectors including the NHS, life sciences, technology, service providers and consultancy.

Company logos: Macmillan Cancer Care, Gilead, Sodexo, PAGB, Novartis, Galapagos

“We commissioned ZPB to complete a strategic marketing analysis of our medical device to give us a greater understanding of our market fit, go-to-market strategy and brand positioning.

ZPB’s quantitative and qualitative approach to research meant that we had both data and stories about our target market to support their conclusions. What we really loved was the mixture of skills that ZPB brought to the project – from deep scientific expertise to brand and marketing experts which led to a holistic strategy.

ZPB’s work is a critical pillar of our strategy for growth. We’d highly recommend them and we will use them again in future to support key decision making.”

Will Wijnberg, Executive Director, Matoke Holdings Limited

Get in touch

How can we support you? Our research methodology is bespoke to your needs. Contact Zoe by email at zoe.bedford@zpb-associates.com or by phone on 07799 624132.

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About ZPB

ZPB is an NHS market specialist communications and strategy agency and can help. Talk to us about building meaningful relationships with the real decision makers.

We are distinguished by our years of experience of healthcare communications strategy, working alongside and within the UK health and care system. Our unparalleled network and insight makes us smart, efficient and highly effective.

Our team is drawn from all parts of the health sector and is built on experience and ‘lived’ knowledge. The core team is supported by a network of NHS leaders who we often place with clients to work directly with them.