Opinion

The 4 P’s of marketing reimagined for the NHS

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who had joined from the private sector complained to me that success in her role alluded her. There were no sales figures or shareholders. Instead, she was grappling with the mystery of public service. To…

Opinion

Creating influence and impact with advisory boards

Advisory boards may be considered ‘trendy’ at the moment but for good reason.  A high performing advisory board can make a fundamental difference to an organisation trying to work with the NHS or life science partners. Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members…

Opinion

What’s it like to work at ZPB?

We’re hiring!  This is good news because it means we’re growing with plans for even more growth and development in the coming year.  Bringing new people into ZPB is invigorating – we’re excited to welcome new faces and hear their thoughts and ideas. The recruitment process has made us think about what it’s like to…

Opinion

More or less eight things we heard at Confed 19

The NHS Confederation’s annual conference and exhibition is a unique experience where health and social care leaders can face shared challenges, find practical solutions, expand their professional network and debate topical issues.   1. MORE OUT OF AREA GP REGISTRATIONS Simon Stevens, chief executive of the NHS England , said the health service would be…