Opinion

WhatsApp Doc?

A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of insight and strategy at ZPB Associates, considers the future of digital GP consultations. It’s been around four years since a number of equity-backed companies entered the digital primary care market, all making video consultations with general…

NewsOpinion

Going for Gould – Seven takeaways from CHN

Looking out on the London skyline from the sixth floor of IQVIA’s London headquarters, a sell-out crowd eagerly waited to hear what new chief executive of new NHSX had to say for himself. This was, of course, the scene of yet another very popular Cambridge Healthcare Network event on Wednesday (2 October) evening. Matthew Gould,…

Opinion

HETT Show: NHS and industry collaboration, what’s new?

ZPB were at the Healthcare Excellence Through Technology conference this week, talking to providers and system leaders about exciting health tech stuff on the horizon and finding out what’s keeping them up at night. Effective collaboration between the NHS and industry remains a hot topic, especially in the realm of facilitating digital transformation, a space…

Opinion

The 4 P’s of marketing reimagined for the NHS

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who had joined from the private sector complained to me that success in her role alluded her. There were no sales figures or shareholders. Instead, she was grappling with the mystery of public service. To…