Opinion

TREATS-ing myself to more time in The Hague

By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I was in store for more tuberculosis work in the international city of peace and justice. From Monday 29 to Wednesday 31 October, I represented The Union at the annual meeting…

Opinion

How should the pharma industry navigate the NHS in a changing world?

Time to stop seeing each other as impenetrable There is an age-old assumption that the NHS is hard to navigate and at times, impenetrable. At our recent roundtable with NHS and pharma industry colleagues, it became apparent that the NHS finds pharma equally difficult to understand and navigate. Over a two-hour meeting where we shared…

Opinion

Uniting to end TB

By Alex Metcalfe Here at ZPB towers, we have been working with The International Union Against Tuberculosis and Lung Disease (The Union).  Our focus has been supporting their social media delivery as well as developing communications for specific TB projects in Africa and tobacco control activity across the globe. Last week I joined The Union…

Opinion

STPs and ICSs – what’s next and do they matter?

  By Alex Kafetz Do STPs matter and if so how can I engage with them?  This was the topic of the latest in ZPB’s breakfast series, where we bring together many organisations from the world of health tech, pharma and clinical services to discuss and debate questions that matter to them. I’ve written before…