For all their merits, healthcare organisations are not always known for their pioneering attitude towards new social media (or NSM, if you feel like there aren’t enough acronyms in your life). We can’t say we blame them. Healthcare is a vast and complex beast that doesn’t lend itself well to micro messages of 140 characters: gr8 news, xciting nu cancer research bt needs more data. Yep, doesn’t quite work.
Still, times are changing faster than you can say Quality, Improvement, Productivity and Prevention agenda, and healthcare organisations of all stripes are going to have to embrace new ways of communicating with their stakeholders if they want to stay ahead of the game.
Here are five handy tips to help you navigate this brave new world: