Five corona comms campaigns that caught our eye this week
Global Citizen’s “Together At Home” campaign reminds us that everyone is impacted by self-isolation measures – celebrity musicians included. Global Citizen is coordinating a virtual concert series, in partnership with WHO. The performances are taped live and streamed for free across social media platforms, meaning they are an opportunity to share important information and updates with viewers, as well as raise funds for WHO efforts. The campaign’s webpage has interactive options to “take action”, and users can track their actions or activities.
Musicians who have already offered performances include Chris Martin, John Legend, Hozier, Niall Horan, the Lumineers, and more.
This eye-catching and series of comics is being prepared by the Yong Loo Lin School of Medicine and the National University of Singapore. The first illustrations were released on 14 February, so they’ve covered several topics over the course of the pandemic thus far, including whether or not to wear masks, safe distancing, staying at home, and stockpiling.
If you want to see more of these quirky illustrations, you can find them here.
UK Government TV advertisements
The NHS released a TV advertisement as part of a public information campaign aimed at ensuring people know how to respond to COVID-19. Prof Chris Whitty, Chief Medical Officer for Public Health England, speaks about the importance of self-isolation, and also provides instructions to seek additional information at NHS.UK rather than calling 111 if people are showing symptoms. The advertisement was released at the shift to the “delay” phase of the government’s COVID-19 response plans, so it was a key point for the updated guidance to be widely disseminated.
Unite against COVID-19
The government of New Zealand recently launched a fully integrated web-based campaign, serving as its information centre during the pandemic. They have adopted an overarching system of four alert levels, which dictate the health and social measures that must be taking.
As the country is currently at “level 4”, the specifics of what this entails are clearly indicated. The website COVID19.govt.nz contains information both on government actions as well as advice and resources for the general population. The government has also launched a daily newsletter from the website, which contains the most up-to-date news and guidance.
Unilever and the UK Government team up to fund global handwashing campaign
Unilever is working with the UK government to fund a £100m global awareness campaigns to urgently tackle the spread of coronavirus. The initiative will be led by Unilever’s bleach brand Domestos and soap range LifeBuoy in partnership with the Department or International Development and will aim to educate up to a billion of the world’s poorest people about the importance of washing hands and regularly disinfecting surfaces.
The message will be sent out by TV, radio, print, social and digital media in countries across Africa and Asia, such as Kenya, Ghana and Bangladesh and will be supported by the distribution of over 20 million hygiene products.