Lauren Keefer
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Lauren is a Senior Account Director on the ZPB team, coupling a knack for scientific communications and stakeholder engagement to deliver intensely strategic patient-centric campaigns. Originally from the United States, Lauren brings more than 7 year's experience driving patient- and clinician-facing campaigns for diverse clients across the UK and US markets, navigating complex regulatory environments to creatively engage audiences across a wealth of multimedia tactics.

Prior to joining ZPB, Lauren developed global recruitment and enrolment campaigns for clinical trials in addition to promoting newly authorised therapeutics for biotechnologies in both the US and UK. She also led stakeholder engagement activity for the US Department of Health and Human Services, working closely with policy experts and leading clinical voices to inform public health programmes.

With experience across respiratory and infectious diseases, virology, and vaccine development, Lauren is passionate about challenging the status quo to improve public health.

Outside of work, she can be found running through London, attempting to open water swim, or training her rescue pup Finn to be a city dog.