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Matt Digby

Client Partner


Matt is a Client Partner at ZPB, leading across research and insights and strategy projects for pharma and healthcare provider clients at ZPB.

​Recently with the team, Matt has delivered market sizing and strategy projects for a leading health and wellness company, supported a pharma client in their partnership with a leading patient advocacy group to drive a change in practice, and shaped and delivered end-to-end marketing plans for a private health provider.
Matt joined ZPB from a full-service health communications agency where he worked across client services and strategy roles with a range of pharma companies. Matt worked across several therapy areas with particular experience in Oncology and Neuroscience. His work included health policy, medical education, brand development and patient engagement working at a UK, US, EMEA and Global level. This experience has provided Matt with a strong knowledge of the clinical development process, the pharmaceutical industry and the organisation of health systems in the UK and abroad.
Matt lives in Manchester where he enjoys escapes to the Peak District and Lake District, walking and mountain biking.
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