News

NHS reset – what now for comms and pharma?

  By Helen Mooney, Senior Content Manager 2020 has been a year like no other, and we are not even at the end of the third quarter. With the COVID-19 crisis still rampaging across the world with little sign of abating any time soon, it is more important than ever to try and take stock…

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Telling stories with data

By Anne Janssen, ZPB Analyst Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It always needs to be handled with responsibility and integrity – using data to stand up a story that’s not valid is wrong – but ultimately damages your brand. I am…

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Where next for data and digital?

So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what has changed in the health and care system and what comes next. Alex Kafetz, Managing Partner and Director of Insight and Strategy at ZPB explores what this means for…