News

ZPB aquires specialist healthcare PR firm Journalista

Today ZPB Associates announces the acquisition of PR specialists Journalista to further establish ZPB as the most connected insight-led independent health communications consultancy in the UK. Both businesses have been established for over ten years and have previously combined forces to deliver award-winning campaigns for clients including Dr Foster (shortlisted for PR Week Media Campaign…

Opinion

WhatsApp Doc?

A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of insight and strategy at ZPB Associates, considers the future of digital GP consultations. It’s been around four years since a number of equity-backed companies entered the digital primary care market, all making video consultations with general…