Opinion

The 4 P’s of marketing reimagined for the NHS

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who had joined from the private sector complained to me that success in her role alluded her. There were no sales figures or shareholders. Instead, she was grappling with the mystery of public service. To…

Opinion

Creating influence and impact with advisory boards

Advisory boards may be considered ‘trendy’ at the moment but for good reason.  A high performing advisory board can make a fundamental difference to an organisation trying to work with the NHS or life science partners. Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members…

Jobs and opportunities

We’re hiring a senior account executive

ZPB Associates partners with health systems, industry, consumers and businesses to transform the way that healthcare is delivered and consumed. We’re experts in the way the NHS is evolving. We’re networked at the highest levels. We enable our clients to operate as partners to the health and care system and use data and analytics to…

News

Super stranded patients landing the front page of The Telegraph

We’re reflecting back on a week of media buzz, which saw our client, CHS Healthcare, land the front page of The Telegraph with an article highlighting the challenge the NHS faces of increasing numbers of super stranded patients – those who’ve been in hospital for 21 days or more. CHS Healthcare support patients out of…