NewsOpinion

Telling stories with data

By Anne Janssen, ZPB Analyst Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It always needs to be handled with responsibility and integrity – using data to stand up a story that’s not valid is wrong – but ultimately damages your brand. I am…

NewsOpinion

Where next for data and digital?

So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what has changed in the health and care system and what comes next. Alex Kafetz, Managing Partner and Director of Insight and Strategy at ZPB explores what this means for…

News

Happy New Year!

By Jo Spadaccino Yes I know, weird title seeing as we’re at the start of August. But the thing is, it’s the start of ZPB’s new financial year (which we share with pretty much… no-one, but that’s not really important). And it’s also coming up to my first month in the company. And, like the…