News

The NHS Long Term Plan: commentary so far

Today, NHS England’s heavily anticipated Long Term Plan was finally published, following a classic government body delay. The launch, which took place at Alder Hey Children’s NHS Foundation Trust in Liverpool, naturally stimulated lots of reaction from across the NHS, wider healthcare sector and media outlets. This is a round up of the best opinion, commentary…

News

Zoe tells IPT Online how pharma can add digital value to the NHS

With a background in data and insight, ZPB’s CEO, Zoe Bedford, was asked by Innovations in Pharmaceutical Technology (IPT) online magazine to share her thoughts on how technological advancements and data are transforming the pharmaceutical and life science industries. Zoe addresses how the NHS has approached digitisation, the challenges faced and what the future holds. The…

News

Announcing our new account director

We’re delighted that Charlie Monger has moved into a new account director role at ZPB. Over the past two years, she’s become a digital health and tech market expert specialising in helping new market entrants engage positively with the UK health system. She’s been key in establishing tech as our fastest growing sector and constantly…

Opinion

TREATS-ing myself to more time in The Hague

By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I was in store for more tuberculosis work in the international city of peace and justice. From Monday 29 to Wednesday 31 October, I represented The Union at the annual meeting…