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Wise words from patients

To mark the launch of their new website, the ZPB team and PR agency Journalista worked with Patient Opinion to codify hundreds of patient stories to find out what compelled them to write about NHS services.

1 in 3 patients perceived a problem with staff attitudes; 1 in 4 thought miscommunication between staff and patients was a problem; 1 in 5 patients still see waiting times as a major issue and 1 in 7 were compelled to post stories about cleanliness. You’ll no doubt have spotted that all of these can be remedied with little or no additional cost. Download the full report