07849 089 459
Holly leads ZPB’s PR and communications team and was the founder of PR agency Journalista which was acquired by ZPB in 2019.
Journalista was listed in the UK’s top 40 healthcare PR agencies and won several awards for its media relations campaigns over its ten years of operation. Before founding Journalista, Holly wrote for specialist magazines including HSJ, LGC and Regeneration and Renewal, then worked in several senior public sector communications roles including the NHS, local government and the European Parliament.
Today Holly advises leaders in healthcare and research on how to communicate their story clearly to the greatest effect on the audiences they want to engage, then works closely with her team to deliver it.
She is a graduate of Lancaster University, Press Association’s post-graduate diploma in periodical journalism and most recently Goldman Sach’s funded UCL’s 10,000 Small Businesses Programme.