Who We Are

Jo Spadaccino



Jo is a Partner at ZPB and is focused on identifying strategic and tactical opportunities to drive improvements in health outcomes and success for both our clients and the business.

Jo started her working life in an in-house NHS communications role and operating at the sharp end of media and stakeholder engagement before moving to the consultancy world. She has held previous tenures at three leading health communications consultancies during her career, with 15 years operating at board level.

Prior to joining ZPB, Jo spent ten years growing Brighton-based PR agency Pegasus into a 140-person, four office, integrated marcomms consultancy. This included building a pharmaceuticals practice from scratch, which is Jo’s heartland, and latterly she played a pivotal role in the business integration with acquiring company UDG Healthcare, which saw her holding a role reaching across many industry sectors connected to health – from animal to human health, to public/third sector organisations, and FMCG goods/ services.

Building on a foundation of science, health policy and business management education, Jo’s broad health background has cultivated a passion for work that requires multi-sector collaboration and she has seen first-hand the power of bringing together diverse stakeholders to galvanise around common goals and deliver real impact on health outcomes. Jo’s experience covers everything from health campaigning and education in areas such as diabetes, cardiology, immunology, rheumatology, multiple sclerosis and rare diseases, to reputation building, issues management and brand strategy for products and businesses. She’s led many award-winning domestic and pan-European/ global programmes, and – keen to always spotlight the good work of others and share best practice – also acts as a judge on numerous industry awards schemes and is an active contributor to the health communications community as a whole.

When Jo is not at work, she will likely be embracing her new-found love for country living, enjoying her husband’s cookery skills and trying (and mostly failing) to keep the screen time of her offspring in check.