Senior Account Manager
Sinead is a Senior Account Manager at ZPB, and results driven PR who will immerse herself in her client’s industries to ensure she can seek out the compelling stories they have to tell. With a keen eye for detail and a drive for efficient project management she strives to bring creative ideas to push campaigns in new directions.
She joined the team with a background in fast-paced consumer and lifestyle PR where she oversaw the planning and delivery of UK, regional and global projects for a well-known FMCG brand. Prior to this she drove forward multiple press office functions and creative planning and implementation of campaigns for brands in the food, lifestyle, health and property spaces.
Priding herself on giving honest client counsel and forging strong relationships with clients, media and key opinion leaders, she tackles all challenges and opportunities head on, and is not afraid to get stuck in.
Sinead obtained her BA in Multimedia Journalism from Bournemouth University and has a passion and understanding for all things media having completed modules in radio, television and print.
In her spare time Sinead loves a long beach walk back home in Sussex, listening to podcasts and keeping up to date with new music releases. You can also usually find her trying out new local restaurants over the weekends especially for brunch or a pub roast.