Who We Are

Sonya Cullington

Account Director 


Sonya is ZPB’s Account Director with responsibility for ZPB’s biggest PR clients. Sonya is dynamic, resilient and adept at providing senior counsel to her clients.  

An expert in the UK health system, Sonya joins ZPB from Number 10 where she was a Senior Policy Advisor on the National health and Social Care Taskforce.  

She has 20 years’ experience working in the health sector across media, policy and politics. Sonya is outcome focused and clear thinkingpassionate about person centred care, believing that every person has the right to access the care and support they need, at the right time and in a way that is right for them. She takes a strategic approach and usebest practice to take complex, sensitive, rich and often incomplete data to generate valuable insights.  

Outside work, Sonya loves art and music.