Who We Are

Zoe Bedford

Chief executive

zoe@zpb-associates.com
07799 624 132

Zoe set up ZPB Ltd in August 2009 to start to build an environment where the NHS, independent sector, life sciences and third sector can have better connected and more productive partnerships.

From data and tech firms, to pharma, med tech and organisations who care for patients across acute, community and primary care, Zoe and her team help position and steer organisations through the health and care system. With a background in data and insight, Zoe is passionate about the use of data and transparency as the basis for change, improvement, and better working practices within the health and care system.

She runs the Cambridge Health Network, sits on the UK Board of the global business network the Entrepreneurs’ Organisation (EO), and is Trustee of the public health charity C3 Collaborating for Health, which works globally to improve lifestyle factors that drive the rise in non-communicable diseases.

Prior to ZPB, Zoe was head of marketing and communications at Dr Foster.  She edited three editions of the influential Hospital Guide, and has led a number of reports into out-of-hospital care. During her tenure there, the company trebled in size. Zoe regularly speaks on how to forge successful cross-sector partnerships.