Using taxi drivers in Buenos Aires to spread ideas. This is a brilliant idea. A truly fantastic way of spreading ideas and connecting with an everyday audience without relying on anything other than good, old fashioned story telling. No big media spend, nothing fancy. It goes to show that if you have something interesting to share with the world – even if that world is just your local community – then people are your strongest asset and comms channel.
Anyone trying to get ordinary people engaged in health services should take heed. Cabbies unite!