Why inbound marketing

Have a look at this interesting article and graphic on the benefits of inbound marketing over outbound marketing.

We appreciate how B2C marketing trends can be applied not just to B2B, but also to our more niche area of B2NHS marketing. In particular, we’re interested in any evidence of the positive impact of content marketing, as that’s very much part of our arsenal. It’s not a new article, but it’s got some good tips and pointers for any marketer looking to make their message (and budget) go further.

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