We are the healthcare market specialists.

What we do

We advise, position and steer organisations through the complexities of the UK health and care system. Our clients are forward-thinkers in pharma, tech and data and service providers.

ZPB acquired health specialist PR firm Journalista in November 2019 and have strengthened our PR and communications capabilities.

Our purpose: To build an environment where the NHS, independent sector and life sciences can have better connected and productive partnerships.

The vision: Every interaction between the sectors is a positive one, does good, and is a definite move forward for the health economy, and the patients it serves.

How we do it: It all starts with great content. We distil and curate your story, and create communications that get you noticed.


We also run one of the industry’s most influential networks


Digital Healthcare Council

The trade body of digital healthcare providers that have influenced the Department of Health and CQC’s thinking on regulation of digital healthcare.

The Digital Healthcare Council is the ‘go-to’ voice for companies operating in the fast-growing digital health sector, working to inform the development of policy and regulation. Our members deliver care digitally directly to patients and by working in partnership with others. Digital healthcare is essential to solving many of the challenges facing the NHS and wider health sector, yet the rules that shape the market are still largely designed for the analogue age. This must change. Our role is to make that change happen.

Join the change-makers at: https://www.digitalhealthcarecouncil.co.uk/

Our services