We are the healthcare market specialists.

What we do

We advise, position and steer organisations through the complexities of the UK health and care system. Our clients are forward-thinkers in pharma, tech and data and service providers.

ZPB acquired health specialist PR firm Journalista in November 2019 and have strengthened our PR and communications capabilities.

Our purpose: To build an environment where the NHS, independent sector and life sciences can have better connected and productive partnerships.

The vision: Every interaction between the sectors is a positive one, does good, and is a definite move forward for the health economy, and the patients it serves.

How we do it: It all starts with great content. We distil and curate your story, and create communications that get you noticed.


We run some of the industry’s most influential networks

Cambridge Health Network: Has a membership of 600 of the most senior healthcare and NHS leaders, used by Secretary of State to market test and soft launch his vision for a digital NHS. He has returned every year for the last 7 years.

Digital Healthcare Council: A trade body of digital healthcare providers that have influenced the Department of Health and CQC’s thinking on regulation of digital healthcare.

Workforce Deployment Expert Group: An independent forum that produced the first ever national map of workforce utilisation and improvement opportunities in its publication, Beyond the Roster. The client is in regular dialogue with NHS England and NHS Improvement and provides them with data.

The Out-of-Hospital Care Cross Sector Forum: An independent panel of 20 health and care providers that is engaging with NHS England and NHS Improvement on service redesign for out-of-hospital and wrap-around services.

Centre for Progressive Policy: A new think tank and advisory board looking at future NHS funding and taxation models.


Our services