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Research
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Our healthcare market research drives change where it matters
The ZPB Insight Unit combines audience insights and healthcare market research with data to bring rigour, new perspectives and true insight to client challenges.
This is a time of huge change for everyone in the health and social care landscape. They have questions about how health and care systems are funded and operated, who their customers are, and how attitudes, behaviours and needs of the public, patients and healthcare staff have changed forever since Covid-19.
Our data analysts and market researchers can create a strong evidence base on which to make qualified and evidenced decisions and build strategies that work. We help our clients understand their audiences and global markets through a rich mix of qualitative and quantitative insight techniques.
Kelly McCabe
CEO, Perci Health
We worked with the ZPB team to complete some desktop research on our customers and collect qualitative insight into referral barriers and drivers across the UK for specialist cancer rehabilitation. The team had a deep understanding of the healthcare landscape. We have used the data and reports produced across the business, in both internal and external comms and to guide our strategy. The research piece was excellent value for money and we will be using ZPB for all future research projects.
Healthcare professionals
Stakeholder and audience beliefs and behaviours are changing fast. Research with patients and healthcare professionals (HCPs) will help you to identify trends and what underpins them and is essential to driving behaviour change, whether you are engaging the public in their own health or engaging healthcare professionals with new technologies or services.
We offer:
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Global HCP research and audience insights: using a mix of quantitative and qualitative research techniques
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Behavioural insights
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Our future-proofing disease panels made up of patients, carers, and clinicians
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Market segmentation and micro-targeting, identifying target customers by analysing relevant indicators and combining these to identify the latent need
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Overlaying hard intel with soft intel, such as research of board papers, stakeholders, long-term strategic goals of targets, and anecdotal information from ZPB’s network
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Socioeconomic analysis, using a variety of datasets to assess the impact that a change to the system will have on the cost and burden of disease
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Future-proofing and impact analyses, forecasting future payer trends and activity patterns based on existing indicators and trends
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Measuring and evidencing value, assessing quality and efficacy of products and services for patient and staff outcomes and experience, service utilisation and cost to the system
We commissioned ZPB to complete a strategic marketing analysis of our medical device to give us a greater understanding of our market fit, go-to-market strategy and brand positioning.
ZPB’s quantitative and qualitative approach to research meant that we had both data and stories about our target market to support their conclusions. What we really loved was the mixture of skills that ZPB brought to the project – from deep scientific expertise to brand and marketing experts which led to a holistic strategy.
ZPB’s work is a critical pillar of our strategy for growth. We’d highly recommend them and we will use them again in future to support key decision making.
Will Wijnberg
Executive Director of Matoke Limited
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