Zoe Bedford
Chief executive
Alex Kafetz
Managing Partner, Director of Insight and Strategy
Rachel Allan
Delivery director
Gita Mendis
Creative services director
Emma Crozier
Strategic consultant
Janine Hawkins
Interim chair
Imaan Petra
Account director
Charlie Monger
Account director
Alex Metcalfe
Senior account manager
Helen Mooney
Senior Content Manager
Rachel Shortte
Account manager
Rachel Morgan
Account manager
Sarah Bradnum
Account Manager
Rosie Lyon-Smith
Account Executive
Anne Janssen
Analyst
Amy McDonald
Finance manager
Ashling Schiavi
Team assistant
Jake Arnold-Forster
Board director
Pam Garside
Board director
ZPB’s senior advisers all have executive or non-executive leadership roles in the NHS or the wider public sector. They work along-side core team members to help our clients understand challenges, navigate the complexities of the health and care market and be able to form more productive partnerships with the NHS.
Matthew Campbell-Hill
Senior Adviser
Michael Bell
Senior Adviser
Paul Mears
Senior Adviser