TeleTracking, the world-leading specialists in hospital patient flow, commissioned ZPB to support their lead generation activity. We set out to achieve a powerful independent validation of TeleTracking as a credible transformation partner to the NHS, and in doing so generated five new opportunities for TeleTracking’s pipeline.
We did this by working alongside TeleTracking and their existing clients University College London Hospitals NHS Foundation Trust (UCLH), to curate, manage and deliver an event for NHS trust senior managers, with a focus on patient flow. We secured a panel of influential and impressive experts, including Lord Carter, to provide insight for the 40 NHS executives in attendance. Four TeleTracking customers, all NHS CEOs, presented their highly positive experiences of the team and product, lending a powerful and objective perspective.
We targeted and secured trusts strategically important to TeleTracking to support the growth of the pipeline and maintained regular communication with delegates to uphold the professional TeleTracking brand. During the day our focus was to brief speakers and ensure the smooth running of the session, which involved a site tour of the UCLH coordination centre, making sure TeleTracking was presented positively to their existing and prospective clients.
“Please accept my deepest appreciation for all the effort that went into making this such an inspirational experience in how to help more patients and healthcare professionals!”
Michael Zamagias, Chairman TeleTracking.