Simplifying health

Creating a simple brand story

  • Our client needed a new name and brand
  • We spoke to customers and the senior team to understand what makes them different. They put people first and want to shake up the mental health and care system
  • Not only was the brand to work for a UK market, it needed to work as one of a suite of US brands the parent company owned. We worked closely with the parent company and brand agency in the US, we developed a brand design that adheres to the company’s other brand guidelines 
  • Simplify Health is a bold and optimistic brand that has a patient-focused and disruptive approach

The new brand is popular, fresh, zingy and has caught on really fast! I rarely hear anyone say Beacon any more internally, everyone has attached to Simplify Health.

So, a very big thank you from all of us and in particular tolerating the fast turn-around, the added complexity of working internationally and managing all the stakeholders so well.

Dr Melinda Rees, Managing Director of Simplify Health

Can ZPB help your organisation with brand design? Get in touch with Gita Mendis to find out what we can do for you. gita.mendis@zpb-associates.com

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