News

ZPB Associates under pressure

By Megan Anderson, Account Director

Yesterday was a big day for ZPB Associates as we kicked off our Wednesday by taking part in the finals for the PharmaTimes Communications Awards.

Our five-strong dream team took on a fictional pharmaceutical brand communications challenge putting our knowledge, experience and creativity to the test. Due to obvious reasons this year’s competition was virtual, so our Wi-Fi and patience were also tested. Though we weren’t without our technical glitches, the team managed to build a pitch from scratch in just two hours.

Whilst we would have welcomed a few more hours (or even minutes), we can proudly say that we did what ZPB does best – we brought together our extensive knowledge of the UK health system and forward-thinking approach to create an innovative strategy for our pharmaceutical client, the mythical ‘Dr Olly Math’.

The PharmaTimes Communications Awards competition was an incredible challenge both to the way we think and the way we work as a team and we are honoured to have been invited to participate as finalists. Fingers crossed Dr Math picks us!

The team was made up of Zoe Bedford, Partner; Jo Spadaccino, Partner; Sonya Cullington, Account Director; Megan Anderson, Account Director; and Anne Janssen, Analyst.

Winners of the PharmaTimes Communications Awards will be announced in December 2020.