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Darren Hughes

Senior Art Director

Darren was born and bred in the Yorkshire heartland of Barnsley. Just like Billy Elliot (without the ballet shoes) he rejected the family career of coal mining and headed for a more arty adventure. Darren left home in 1992 venturing south to London where he completed a BA (HONS) Graphic Design course at Camberwell College of Arts. Darren then went on to learn the craft of letterpress by working with Alan Kitching and Kelvyn Smith at the Typography Letterpress Workshop. This experience lead to him teaching and assisting Typography Letterpress at the Royal College of Art. Darren then completed an MA (RCA) Art & Design Communication course at the same world renowned college.

His working life started as, an Art Director at Albion London, a creative digital agency. Darren was the third person to join the then start up, that now employees over 90 people. At Albion London he worked on the launch of Skype, Innocent Drinks and Virgin. Darren then moved overseas to Amsterdam to work for international creative giant Wieden and Kennedy as a Designer/Art Director working on Coca Cola, Nike, EA Games and Old Spice. He then moved back to the UK in 2008 to join LOVE as Creative Director winning global advertising accounts such as PlayStation. Darren is a senior creative specialising in art, design and technology with international experience on global brands. He is a keen collaborator who has worked with some of the greatest creative talent worldwide.