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Strategy
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ZPB offers new networks, channels, and ways for brands to succeed in changing healthcare systems across the world. We bring deep market insight and expertise to research and produce reports and strategies that drive the adoption of new treatments, technologies, and innovations.
We help future-proof market access and commercial strategies by understanding the micro and macro issues that influence payers, commissioners, and patients.
ZPB’s team has a deep understanding of the healthcare landscape. Our network of senior advisors and associates has live system insight, sector knowledge and stakeholder access.
The importance of healthcare market research
Stakeholder and audience beliefs and behaviours are changing fast. Make sure your strategies and communications are built on relevant and meaningful insight. Research with patients and health and care professionals will help you to identify trends and what underpins them and is essential to driving behaviour change whether you are engaging patients or professionals.
Understand your market, your audience and your patients. We offer:
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Research with health and care professionals: both quantitative and qualitative research techniques
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Behavioural insights
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Disease-specialist panels made up of patients, carers and clinicians
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Market segmentation and micro-targeting, identifying target customers by analysing relevant indicators and combining these to identify the latent opportunities and need
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Socioeconomic analysis of different territories, using a variety of datasets to assess the impact on the cost and burden of disease
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Futureproofing and impact analyses, forecasting future NHS trends and activity patterns based on existing indicators
We commissioned ZPB to complete a strategic marketing analysis of our medical device to give us a greater understanding of our market fit, go-to-market strategy and brand positioning.
ZPB’s quantitative and qualitative approach to research meant that we had both data and stories about our target market to support their conclusions. What we really loved was the mixture of skills that ZPB brought to the project – from deep scientific expertise to brand and marketing experts which led to a holistic strategy.
ZPB’s work is a critical pillar of our strategy for growth. We’d highly recommend them and we will use them again in future to support key decision making.
Will Wijnberg
Executive Director of Matoke Limited
Our diverse team comes from a wide range of backgrounds including pharma, hospital trusts, the media, data firms and the health regulators – but we are united by a passion for healthcare.
We know your customers’ world and have ways of influencing that. We have helped leading companies create partnerships within the system and helped them establish their products globally.
Interested in working with us?
Go further with ZPB
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