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Strong strategy to engage, activate and mobilise markets and audiences​

The right strategy is critical to your organisation's growth. It defines your challenge and how you are going to solve it and gets everyone involved on the same page. It gives you and your organisation's leadership a roadmap to make measurable and efficient decisions. 

Your marketing strategy sets the agenda for the development of your communications plan, creative development all the while playing to your strengths and overcoming your barriers. By segmenting your audience with precision, you can make your targets smaller, waste less creative energy and be clearer about where your budget is working.

ZPB has deep healthcare knowledge and decades of experience which is why we future-proof market access, marketing and commercial strategies because we understand the micro and macro issues that influence payers, commissioners, and patients.
 
Our strategies are built on research and insight
Stakeholder and audience beliefs and behaviours are changing fast. Make sure your strategies and communications are built on relevant and meaningful insight. Research with patients and health and care professionals will help you to identify trends and what underpins them and is essential to driving behaviour change whether you are engaging patients or professionals.

Strategies that work. We can offer:

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  • Market sizing & opportunity assessment

  • Growth strategy

  • Market entry & go-to-market strategies

  • Marketing and brand strategy

  • Partnership strategy

  • Patient and HCP engagement strategy

  • Creative and digital strategy

  • Proposition development

  • Value messaging and evidencing

  • Customer journey mapping

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Read more about our data and research capabilities.

The ZPB strategy framework

ZPB has developed a unique framework of research, analysis, strategy and activation that runs through all our work. We use deep insights and blended data to define and design winning strategies for our clients, and have the ability to execute award-winning campaigns too.​
Quotation marks
We commissioned ZPB to complete a strategic marketing analysis of our medical device to give us a greater understanding of our market fit, go-to-market strategy and brand positioning.

ZPB’s quantitative and qualitative approach to research meant that we had both data and stories about our target market to support their conclusions. What we really loved was the mixture of skills that ZPB brought to the project – from deep scientific expertise to brand and marketing experts which led to a holistic strategy.

ZPB’s work is a critical pillar of our strategy for growth. We’d highly recommend them and we will use them again in future to support key decision making.
Quotation marks

Will Wijnberg
Executive Director of Matoke Limited

A team with decades of healthcare experience

ZPB’s team understands the healthcare landscape. We have a network of senior advisors and associates with lived system insight, sector knowledge and stakeholder access.

Our diverse team comes from a wide range of backgrounds including pharma, the media, charities, data firms and health regulators – but we are united by a passion for healthcare.
 
We know your customers’ world and have ways of influencing that. We have helped leading companies create partnerships within the system and helped them establish their products globally.

Interested in working with us? 
Go further with ZPB

Contact Rachel.Allan@zpb-associates.com
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