Our healthcare market research drives change where it matters
The ZPB Insight Unit combines audience insights and healthcare market research with data to bring rigour, new perspectives and true insight to client challenges.
This is a time of huge change for everyone operating in the health and social care landscape. Smart organisations are looking for insight into emerging new integrated care systems (ICSs). They have questions about how the changing health and care system is funded and operates, who their customers are, and how attitudes, behaviours and needs of the public, patients and healthcare staff have been impacted by Covid-19.
Our data analysts and market researchers can create a strong evidence base on which to make qualified and evidenced decisions and build strategies that work. We help our clients understand their audiences and market through a rich mix of qualitative and quantitative insight techniques.
CEO, Perci Health
We worked with the ZPB team to complete some desktop research on our customers and collect qualitative insight into referral barriers and drivers across the UK for specialist cancer rehabilitation. The team had a deep understanding of the UK healthcare landscape. We have used the data and reports produced across the business, in both internal and external comms and to guide our strategy. The research piece was excellent value for money and we will be using ZPB for all future research projects.
Stakeholder and audience beliefs and behaviours are changing fast. Research with patients and healthcare professionals (HCPs) will help you to identify trends and what underpins them and is essential to driving behaviour change, whether you are engaging the public in their own health or engaging healthcare professionals with new technologies or services.
HCP research and audience insights: using a mix of quantitative and qualitative research techniques
Our future-proofing disease panels made up of patients, carers and clinicians
Market segmentation and micro-targeting, identifying target customers by analysing relevant indicators and combining these to identify the latent need
Overlaying hard intel with soft intel, such as research of board papers, stakeholders, long term strategic goals of targets and anecdotal information from ZPB’s network
Socioeconomic analysis, using a variety of datasets to assess the impact that a change to the system will have on the cost and burden of disease
Future-proofing and impact analyses, forecasting future NHS trends and activity patterns based on existing indicators and trends
Measuring and evidencing value, assessing quality and efficacy of products and services for patient and staff outcomes and experience, service utilisation and cost to the system
We commissioned ZPB to complete a strategic marketing analysis of our medical device to give us a greater understanding of our market fit, go-to-market strategy and brand positioning.
ZPB’s quantitative and qualitative approach to research meant that we had both data and stories about our target market to support their conclusions. What we really loved was the mixture of skills that ZPB brought to the project – from deep scientific expertise to brand and marketing experts which led to a holistic strategy.
ZPB’s work is a critical pillar of our strategy for growth. We’d highly recommend them and we will use them again in future to support key decision making.
Executive Director of Matoke Limited