ZPB Associates appoints Dr Arvind Madan and Dr Jenny Shand to senior advisory team
ZPB Associates has expanded its senior team by adding Dr Arvind Madan and Dr Jenny Shand as new Senior Associates.
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Oct 184 min read
Is patient choice the silver bullet to reducing waiting lists?
Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...
Oct 183 min read
Wes Wages War - our NHS Providers special
On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.
Aug 274 min read
The pitfalls of generative AI in healthcare marketing
A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea
Jul 194 min read
Where's Wes? We breakdown his first two weeks in post
Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J
May 283 min read
Meet Nicki, our new Client Partner
This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...
May 282 min read
Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
May 224 min read
That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
May 23 min read
Meet Tiya and Kirstie, our newest team members
This month we have welcomed Tiya and Kirstie to the ZPB team! Tiya joins ZPB as an Account Executive and Kirstie joins ZPB as a Senior...
Mar 224 min read
Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
Mar 62 min read
In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
Mar 43 min read
Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
Feb 271 min read
Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
Dec 11, 20232 min read
Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
Nov 8, 20232 min read
My three month sabbatical to Sri Lanka
by Gita Mendis Last year ZPB introduced a new company benefit for long-term employees of a three month paid sabbatical. It couldn’t have...
Oct 24, 20234 min read
Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
Sep 21, 20232 min read
The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
Sep 18, 20233 min read
Meet our new team members
This month we have welcomed three new members to the ZPB team: Izzy , Saryona and Maliha (left to right). Maliha and Izzy have joined as...
Sep 11, 20233 min read
Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
Aug 2, 20232 min read
ZPB announced as winners at the 2023 DataComms Awards
ZPB Associates was shortlisted as finalists for two separate categories, ‘Best Data Insight from an Integrated Campaign’ and ‘Best...
May 9, 20234 min read
New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
May 4, 20231 min read
Using insight to increase share of voice in a crowded market
CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...
May 4, 20231 min read
Using national media to increase access to sexual health testing
Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...
Apr 13, 20233 min read
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
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