While the NHS remains the cornerstone of care delivery, the independent sector is emerging as a dynamic, hybrid ecosystem, blending NHS-contracted services, insured pathways, and direct-access options. This evolution presents significant opportunities for pharmaceutical and health tech organisations to engage new patient channels, accelerate innovation, and shape the future of care.

We coined this group 'frontlog', standing in contrast to the 'backlog' narrative that had previously dominated public discourse.

For organisations who work with the NHS, the right advisory board has become not just useful, but essential, to navigate and thrive in a changing NHS system.

Our first video for the People of Harley Street Health District series, featuring Jack Porter, NHS Innovation Accelerator Co-Director, UCLPartners, based at Hale House in the Harley Street Health District The Harley Street Health District’s mission to is to foster the future of joined-up health - described as whole health - by bringing together the best and brightest. This is happening on the ground in a number of ways – the launch of Hale House, the home of HealthTech, provi

We’re committed to amplifying the patient voice as a strategic imperative, because when patients are part of the conversation, everyone benefits.

Is the NHS ready for online hospitals? Can this fresh approach to tackling NHS waiting lists succeed where others have not?   Last week,...

Sometimes the most powerful campaigns are those that put people at the heart of the story. As we launch Priory’s Break the Chain   campaign this week, we’re proud to unveil a vertical video series that does just that, sharing the lived experiences of individuals who have broken the cycle of addiction through Priory’s care. Our research revealed that one in four people are worried about a loved one’s drinking, and the ripples of addiction can hugely affect the lives of familie

Operational planning for 2026/27 will be shaped by national priorities including: the three shifts, reducing health inequalities, improving productivity, and delivering the NHS Long Term Health Plan.

Fit for the future: 10 Year Health Plan for England  was published yesterday. Grab a coffee, here’s your reading list from how the press...

The NHS tanker is changing its course and structure with the publication of the 10 Year Health Plan and making three big shifts of moving...

Drum Circle is ZPB’s network for healthcare marketing and communications professionals.

How the UK is shifting to put community first in health policy.

The timing and nature of the government’s decision to abolish NHS England caught many off guard. While those of us reading the tea leaves...

Drum circle launches Drum Circle – A Network for Healthcare Communicators by ZPB Associates The healthcare sector is evolving rapidly,...

Kier Starmer announced the end of NHS England There was big news yesterday with Sir Kier Starmer’s surprise announcement of his plans to...

There’s been a lot of new health policy announcements recently, with more to come this spring. Hear from our Research Manager, Anne...

ZPB Associates has expanded its senior team by adding Dr Arvind Madan and Dr Jenny Shand as new Senior Associates.

Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...

On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.

A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea

Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J

This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...

by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...

By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...