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Because it’s about more than policy, funding and regulation.

It’s about people.

In an ever-changing sector…

We know the networks, channels and ways for you to reach your goals
We know how to navigate the ever-changing healthcare system
We know what it takes to get treatments and technologies in front of the people they benefit

We don’t just reach patients, healthcare professionals and care providers.
We listen to them, learn from them, solve their problems, and help them live and work to their potential.

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With a team forged on the frontlines of pharma, hospitals, media and more, we have the live system insight and sector knowledge you need to achieve your goals.

Meet the team

Our capabilities:

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  • Market and customer research

  • Audience mapping, profiling and insights 

  • Value and impact analysis

  • Market forecasting and future proofing

ZPB Insight Unit

  • Value propositions and messaging

  • Market strategy, access and entry

  • Brand strategy and development  

  • Thought leadership and expert panels

  • Stakeholder and KOL strategy

Strategic services

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  • Marketing entry, engagement and activations

  • Integrated marketing communications​

  • PR and policy comms​

  • Digital and creative 

Marketing and communications services

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Kelly McCabe
CEO, Perci Health

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We worked with the ZPB team for research on our customers and collect qualitative insight into referral barriers and drivers across the UK for specialist cancer rehabilitation. The team had a deep understanding of the UK healthcare landscape. We have used the data and reports produced across the business in internal and external comms to guide our strategy. 
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