The 4 P’s of marketing reimagined for the NHS
By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...
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- May 31, 2017
- 2 min
STPs – not sticky toffee puddings
By Rachel Allan, senior account director, ZPB STPs – Sustainability and Transformation plans (or partnerships) are the initiative du...
- Jul 4, 2016
- 2 min
Health tech SME looking to access the NHS? 10 tips from an evening with 10 Digital Ladies
Thursday night saw the gathering of innovators, entrepreneurs, inventors and product developers at the 10 Digital Ladies in Healthtech...
- Apr 7, 2016
- 3 min
In conversation with Bob Wachter – the digital doctor
The New York Times best selling author needs no introduction in the world of digital health, but for those of you who have been living in...
- Jul 13, 2015
- 4 min
Accessing the NHS for health tech SMEs
By Zoe Bedford There’s no money. The market is prone to political interference. There are sudden and often unclear changes in the...
- Nov 10, 2014
- 2 min
How to get your tech innovation adopted by the NHS
Anyone seen a revolution? According to the rhetoric from NHS leaders, there’s a revolution going on in health technology. But far from...
- Oct 23, 2014
- 2 min
Our thoughts on the NHS Five Year Forward View
By Alex Kafetz Over the years the NHS has been used to strategies, plans and even a couple of roadmaps, but today gets its first forward...
- Aug 22, 2014
- 1 min
The Fringe is back
If you were one of the hardy health sector professionals braving the March rain for ZPB’s Expo run at the NHS Innovation Expo this year,...
- Jun 26, 2014
- 2 min
Is the NHS broken? If so, who should fix it?
Is the NHS broken? If so, who should fix it? These are the questions being asked in policy-making circles right now after four recent...
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