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Zoe Bedford

Zoe set up ZPB Associates in 2009 to start to build an environment where the NHS, independent sector, life sciences and third sector can have better connected and more productive partnerships. ZPB was recently listed in the top 20 healthcare comms businesses in the country.
From data and tech firms, to pharma, med tech and organisations who care for patients across acute, community and primary care, Zoe and her team help position and steer organisations through the health and care system. With a background in data and insight, Zoe is passionate about the use of data and insight as the basis for change, improvement, and better working practices within the health and care system.
ZPB was recently shortlisted for Healthcare Comms Agency of the Year and has won multiple awards. Zoe is a Trustee of the public health charity C3 Collaborating for Health, a Non Executive Director of NHS Confederation Subsidiary Board and until recently was on the UK Board of the global business network, The Entrepreneurs Organisation. Zoe also helped found the UK’s only health-tech focused trade body, the Digital Healthcare Council.
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