How the UK is shifting to put community first in health policy.

Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...

On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.

A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea

Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J

This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...

by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...

By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...

What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...

by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...

by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....

This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...

by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...

by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...

by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...

by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...

Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...

The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...

ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...

The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...

Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...

By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...

By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...

By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...