Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
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- May 22
- 4 min
That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
- Mar 22
- 4 min
Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
- Mar 6
- 2 min
In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
- Mar 4
- 3 min
Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
- Feb 27
- 1 min
Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
- Dec 11, 2023
- 2 min
Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
- Oct 24, 2023
- 4 min
Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
- Sep 21, 2023
- 2 min
The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
- Sep 11, 2023
- 3 min
Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
- Apr 13, 2023
- 3 min
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
- Mar 6, 2023
- 3 min
How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
- Jan 26, 2023
- 4 min
Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
- Jan 12, 2023
- 3 min
7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
- Oct 21, 2021
- 3 min
Media’s bonfire of digital doctors obscures debate we must have on future of NHS
Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...
- Jul 5, 2021
- 4 min
Four things we suggest top Sajid Javid’s packed priority list
By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...
- Apr 13, 2021
- 10 min
What will the government’s Covid-19 mental health and wellbeing recovery action plan mean for
By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...
- Mar 23, 2021
- 4 min
One year on – how has the pandemic affected mental health and well-being?
By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...
- Dec 2, 2020
- 4 min
Is the working relationship between the NHS and private partners under threat?
This article was first published in HealthInvestor. Last week the National Audit Office concluded that, despite the exceptional...
- Nov 13, 2020
- 3 min
What is to blame for the increased impact of COVID-19 on ethnic minorities?
Analysis By Alicia Bossey Although the entire population is susceptible to the novel coronavirus, there is mounting evidence that...
- Sep 10, 2020
- 4 min
Telling stories with data
Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It...
- Aug 21, 2020
- 4 min
Where next for data and digital?
So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what...
- Aug 12, 2020
- 5 min
Where next? The health and care system re-set and what it means for you
By Zoe Bedford As the NHS and its partners come to terms with the events of the last few months and start COVID Phase 3 planning, ZPB...
- Feb 19, 2020
- 2 min
Hancock misses the point – the NHS is stretched to breaking point
The NHS Staff Survey paints the same picture every year – over-worked and under-paid staff working around the clock to provide essential...
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