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The left-shift in action: putting community first in UK health policy
How the UK is shifting to put community first in health policy.
Apr 72 min read


Is patient choice the silver bullet to reducing waiting lists?
Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...
Oct 18, 20244 min read


Wes Wages War - our NHS Providers special
On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.
Oct 18, 20243 min read


The pitfalls of generative AI in healthcare marketing
A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea
Aug 27, 20244 min read


Where's Wes? We breakdown his first two weeks in post
Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J
Jul 19, 20244 min read


Meet Nicki, our new Client Partner
This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...
May 28, 20243 min read


Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
May 28, 20242 min read


That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
May 22, 20244 min read


Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
Mar 22, 20244 min read


In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
Mar 6, 20242 min read


Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
Mar 4, 20243 min read


Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
Feb 27, 20241 min read


Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
Dec 11, 20232 min read


Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
Oct 24, 20234 min read


The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
Sep 21, 20232 min read


Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
Sep 11, 20233 min read


5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
Apr 13, 20233 min read


How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
Mar 6, 20233 min read


Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
Jan 26, 20234 min read


7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
Jan 12, 20233 min read


Media’s bonfire of digital doctors obscures debate we must have on future of NHS
Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...
Oct 21, 20213 min read


Four things we suggest top Sajid Javid’s packed priority list
By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...
Jul 5, 20214 min read


What will the government’s Covid-19 mental health and wellbeing recovery action plan mean for
By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...
Apr 13, 202110 min read


One year on – how has the pandemic affected mental health and well-being?
By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...
Mar 23, 20214 min read
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