Meet our new team members
This month we have welcomed three new members to the ZPB team: Izzy, Saryona and Maliha (left to right). Maliha and Izzy have joined as...
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News
ZPB announced as winners at the 2023 DataComms Awards
ZPB Associates was shortlisted as finalists for two separate categories, ‘Best Data Insight from an Integrated Campaign’ and ‘Best...
New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
Opinion
The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
I’ve been at ZPB for six months now – what have I learned?
by Carwyn Jones I joined ZPB because the business is really very interesting. It has "magic dust". It’s been six months now. So, what...
- Sep 21
- 2 min
The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
- Sep 11
- 3 min
Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
- Jun 19
- 2 min
I’ve been at ZPB for six months now – what have I learned?
by Carwyn Jones I joined ZPB because the business is really very interesting. It has "magic dust". It’s been six months now. So, what...
- Apr 13
- 3 min
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
- Mar 6
- 3 min
How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
- Jan 26
- 4 min
Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
- Jan 12
- 3 min
7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
- Nov 21, 2022
- 3 min
Partnership between industry and the NHS – how should it work?
Earlier this month, we held a roundtable for industry, tech and NHS facilitated by Zoe Bedford, CEO, ZPB Associates and led by Professor...
- Oct 21, 2021
- 3 min
Media’s bonfire of digital doctors obscures debate we must have on future of NHS
Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...
- Jul 5, 2021
- 4 min
Four things we suggest top Sajid Javid’s packed priority list
By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...
- Apr 13, 2021
- 10 min
What will the government’s Covid-19 mental health and wellbeing recovery action plan mean for
By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...
- Mar 23, 2021
- 4 min
One year on – how has the pandemic affected mental health and well-being?
By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...
- Dec 2, 2020
- 4 min
Is the working relationship between the NHS and private partners under threat?
This article was first published in HealthInvestor. Last week the National Audit Office concluded that, despite the exceptional...
- Nov 13, 2020
- 3 min
What is to blame for the increased impact of COVID-19 on ethnic minorities?
Analysis By Alicia Bossey Although the entire population is susceptible to the novel coronavirus, there is mounting evidence that...
- Oct 14, 2020
- 3 min
Health Investor awards – let’s hear it for communications!
Having been shortlisted for HealthInvestor’s Strategic Consultants of the Year, we find out this week if we are the winners of this...
- Sep 10, 2020
- 4 min
Telling stories with data
Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It...
- Aug 21, 2020
- 4 min
Where next for data and digital?
So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what...
- Aug 12, 2020
- 5 min
Where next? The health and care system re-set and what it means for you
By Zoe Bedford As the NHS and its partners come to terms with the events of the last few months and start COVID Phase 3 planning, ZPB...
- Feb 19, 2020
- 2 min
Hancock misses the point – the NHS is stretched to breaking point
The NHS Staff Survey paints the same picture every year – over-worked and under-paid staff working around the clock to provide essential...
- Feb 6, 2020
- 4 min
Like Harvey Weinstein, people ‘must have known’ about Paterson
ZPB’s, Managing Partner and Director of Insight & Strategy, Alex Kafetz, spent the last two years as an independent adviser to the...
- Nov 26, 2019
- 2 min
How to talk the talk with the NHS
We often work with clients to help them navigate the NHS. Health tech companies complain that it is hard to work with the NHS, they say...
- Nov 8, 2019
- 3 min
WhatsApp Doc?
A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...
- Oct 4, 2019
- 3 min
Going for Gould – Seven takeaways from CHN
Looking out on the London skyline from the sixth floor of IQVIA’s London headquarters, a sell-out crowd eagerly waited to hear what new...
- Oct 4, 2019
- 2 min
HETT Show: NHS and industry collaboration, what’s new?
ZPB were at the Healthcare Excellence Through Technology conference this week, talking to providers and system leaders about exciting...
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