April Santos
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April is an Account Manager at ZPB Associates, where she has cultivated a diverse skill set spanning communications, marketing, strategy and market research. Having worked with a variety of pharmaceutical, health tech and healthcare service clients, she has acquired a good understanding of current developments and challenges within the healthcare industry.

During her time at ZPB, she has executed a multi-channel marketing campaign for one of the world’s leading healthcare groups; implemented several national public health campaigns, including launching a new NHS England public health initiative and raising awareness of an infectious disease; led ongoing press office activity for a leading diagnostics provider; and organised a global healthcare conference for industry leaders held in Rome, Italy.

April leverages her strong writing acumen across various projects, including the development of a research report on rare disease management for a pharmaceutical client, and creating new research-informed website copy for the brand and website relaunch of global brain cancer charity OurBrainBank.

She is also ZPB’s resident content strategist, responsible for developing and executing the company's cross-channel marketing and content strategy. 

Prior to joining ZPB, April graduated from University College London with a First-Class Honours BSc in Molecular Biology. At university, she served as the Treasurer of a student-led creative agency and completed marketing briefs for charities. 

At work, you can find her befriending the office dogs, talking about the importance of gut health, playing Taylor Swift on the radio, and providing the office with daily outfit inspiration (awarded best dressed in the office two years running). Outside of work she enjoys art, reading, dancing, trying new restaurants and embarking on solo travel adventures.