We secured extensive media coverage, including 14 top tier national publications such as BBC News Online, Sky News, The Independent, The Sun and Metro. We also secured national broadcast interviews including on Sky News (TV) and BBC R1 for Preventx’s medical directors.
Our coverage contained high-quality depth of messaging, with 100% including information about disproportionate positivity rates, over 80% of coverage including our call for more testing and 88% of coverage highlighting that Preventx had conducting the research. Our coverage was viewed, seen or read an estimated 3.5 million times with almost 2,000 shares or engagements with the pieces we placed.
Our media coverage led to a significant spike in social media conversation about TV, with over 14 million impressions across social media, compared with just 19,000 the previous month. We also saw a significant spike in organic searches for TV, compared to the weeks before our campaign launched.