Making sense of the health market

The NHS tanker is changing its course and structure with the publication of the 10 Year Health Plan and making three big shifts of moving care from hospital to the community; moving from analogue to digital; and moving the emphasis from treatment to prevention. Alongside this, private medical insurance (PMI) and self-pay, as well as tech innovations, are impacting consumer expectations and how they access and use healthcare.

There’s a lot going on in the health sector right now. As it undergoes more changes, navigating the market has never been more complex. There’s no doubt that this is impacting how organisations reach and talk to customers, commissioners, buyers and stakeholders.

In our evolving world, smarter organisations will succeed by establishing multiple routes to markets and forming partnerships that build and drive greater value. ZPB is expert in the design and delivery of bespoke insight programmes ​to help our clients understand changes in the healthcare market, and how these are going to affect their world.

We use insight to develop strategies to drive growth and impact including educating, engaging and influencing, building awareness via PR and top tier media, tailored briefings and high-profile events and campaigns. 

What we do:​

• Research to identify emerging trends and policy shifts 

• Stakeholder mapping and analysis identifying changing responsibilities and priorities

• Advisory boards designed for deep market insight and advice 

• Market insights including qualitative and quantitative research to identify changing patterns in competitor activity and consumer behaviours

• Horizon scanning to identify emerging issues and challenges

• Partnership identification and evaluation

• Patient pathway mapping across emerging structures for example, Integrated Neighbourhood Health Teams

• Strategic communications planning and activation

Recently, we have completed the following market research, providing our clients with deep insight:

• Market sizing and consumer research to understand opportunities and positioning for a large independent provider.

• Research with NHS commissioners to develop growth strategies in a highly competitive market for a service provider

• Senior healthcare stakeholder advisory board to validate and test strategies and initiatives for a large pharma and life sciences organisation

• Economic analysis and patient insight to understand the value and benefit of clinical care in the home to support a wide-ranging stakeholder engagement programme

• Interpreting NHS and government policy announcements to understand the impact of these for large pharma provider and their products

Get in touch to find out how we can support your organisation.

Contact Rachel.Allan@zpb-associates.com