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Making sense of the health market
The NHS tanker is changing its course and structure with the publication of the 10 Year Health Plan and making three big shifts of moving...
Jun 272 min read


Drum Circle – A Network for Healthcare Communicators by ZPB Associates
Drum Circle is ZPB’s network for healthcare marketing and communications professionals.
Jun 121 min read


The left-shift in action: putting community first in UK health policy
How the UK is shifting to put community first in health policy.
Apr 72 min read


Roundup of the new health policy announcements
There’s been a lot of new health policy announcements recently, with more to come this spring. Hear from our Research Manager, Anne...
Feb 212 min read


ZPB Associates appoints Dr Arvind Madan and Dr Jenny Shand to senior advisory team
ZPB Associates has expanded its senior team by adding Dr Arvind Madan and Dr Jenny Shand as new Senior Associates.
Nov 21, 20243 min read


Is patient choice the silver bullet to reducing waiting lists?
Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...
Oct 18, 20244 min read


Wes Wages War - our NHS Providers special
On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.
Oct 18, 20243 min read


The pitfalls of generative AI in healthcare marketing
A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea
Aug 27, 20244 min read


Where's Wes? We breakdown his first two weeks in post
Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J
Jul 19, 20244 min read


Meet Nicki, our new Client Partner
This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...
May 28, 20243 min read


Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
May 28, 20242 min read


That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
May 22, 20244 min read


Meet Tiya and Kirstie, our newest team members
This month we have welcomed Tiya and Kirstie to the ZPB team! Tiya joins ZPB as an Account Executive and Kirstie joins ZPB as a Senior...
May 2, 20243 min read


Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
Mar 22, 20244 min read


In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
Mar 6, 20242 min read


Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
Mar 4, 20243 min read


Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
Feb 27, 20241 min read


Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
Dec 11, 20232 min read


Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
Oct 24, 20234 min read


Meet our new team members
This month we have welcomed three new members to the ZPB team: Izzy , Saryona and Maliha (left to right). Maliha and Izzy have joined as...
Sep 18, 20233 min read


ZPB announced as winners at the 2023 DataComms Awards
ZPB Associates was shortlisted as finalists for two separate categories, ‘Best Data Insight from an Integrated Campaign’ and ‘Best...
Aug 2, 20232 min read


New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
May 9, 20234 min read


Using insight to increase share of voice in a crowded market
CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...
May 4, 20231 min read


Using national media to increase access to sexual health testing
Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...
May 4, 20231 min read
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