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Does the pharma industry have a value problem?
Public debate about medicines in the UK is often reduced to a single question: how much do they cost? While price matters, this narrow framing misses the real issue – and makes better decisions harder.
Mar 122 min read


How adopting shared decision making can transform patient care in rare disease
Partnerships have a key role to play in transforming care for patients living with hereditary angioedema (HAE).
Mar 42 min read


How can pharma strengthen its value narrative in today’s NHS landscape?
Medicines pricing often dominates the conversation about the pharmaceutical industry, shaping public perception and influencing trust. Yet much of the sector’s real contribution, to patients, the NHS, and system sustainability, sits beyond price and is less visible in everyday debate. Making that wider value clear, credible, and relevant is an ongoing challenge. How can we, as communicators, help make pharma’s value beyond pricing more visible and better understood?
Feb 44 min read


Is the independent sector the overlooked market for both pharma and health tech?
While the NHS remains the cornerstone of care delivery, the independent sector is emerging as a dynamic, hybrid ecosystem, blending NHS-contracted services, insured pathways, and direct-access options. This evolution presents significant opportunities for pharmaceutical and health tech organisations to engage new patient channels, accelerate innovation, and shape the future of care.
Nov 19, 20255 min read


Frontlog to front page: a data-led news story
We coined this group 'frontlog', standing in contrast to the 'backlog' narrative that had previously dominated public discourse.
Nov 18, 20254 min read


Navigating NHS policy upheaval: why advisory boards matter right now
For organisations who work with the NHS, the right advisory board has become not just useful, but essential, to navigate and thrive in a changing NHS system.
Nov 18, 20253 min read


Telling the stories of the People of Harley Street Health District
Our first video for the People of Harley Street Health District series, featuring Jack Porter, NHS Innovation Accelerator Co-Director, UCLPartners, based at Hale House in the Harley Street Health District The Harley Street Health District’s mission to is to foster the future of joined-up health - described as whole health - by bringing together the best and brightest. This is happening on the ground in a number of ways – the launch of Hale House, the home of HealthTech, provi
Nov 18, 20252 min read


The value of patient experience to gain insight – why talking to healthcare professionals isn’t enough
We’re committed to amplifying the patient voice as a strategic imperative, because when patients are part of the conversation, everyone benefits.
Oct 23, 20252 min read


Breaking the chain of addiction: how sharing stories can change lives
Sometimes the most powerful campaigns are those that put people at the heart of the story. As we launch Priory’s Break the Chain campaign this week, we’re proud to unveil a vertical video series that does just that, sharing the lived experiences of individuals who have broken the cycle of addiction through Priory’s care. Our research revealed that one in four people are worried about a loved one’s drinking, and the ripples of addiction can hugely affect the lives of familie
Oct 7, 20252 min read
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