The pitfalls of generative AI in healthcare marketing
A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea
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Jul 194 min
Where's Wes? We breakdown his first two weeks in post
Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J
May 283 min
Meet Nicki, our new Client Partner
This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...
May 282 min
Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
May 224 min
That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
May 23 min
Meet Tiya and Kirstie, our newest team members
This month we have welcomed Tiya and Kirstie to the ZPB team! Tiya joins ZPB as an Account Executive and Kirstie joins ZPB as a Senior...
Mar 224 min
Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
Mar 62 min
In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
Mar 43 min
Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
Feb 271 min
Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
Dec 11, 20232 min
Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
Oct 24, 20234 min
Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
Sep 18, 20233 min
Meet our new team members
This month we have welcomed three new members to the ZPB team: Izzy , Saryona and Maliha (left to right). Maliha and Izzy have joined as...
Aug 2, 20232 min
ZPB announced as winners at the 2023 DataComms Awards
ZPB Associates was shortlisted as finalists for two separate categories, ‘Best Data Insight from an Integrated Campaign’ and ‘Best...
May 9, 20234 min
New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
May 4, 20231 min
Using insight to increase share of voice in a crowded market
CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...
May 4, 20231 min
Using national media to increase access to sexual health testing
Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...
Apr 13, 20233 min
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
Mar 6, 20233 min
How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
Feb 15, 20232 min
How partnering with digital health providers can improve the delivery of GP video consultations
ZPB Associates runs the Directorate for the Digital Healthcare Council (DHC), a trade body for digital health and social care companies....
Jan 26, 20234 min
Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
Jan 12, 20233 min
7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
Dec 6, 20221 min
Reaching 18 million consumers and health professionals with strategic PR
Read our latest case study which captures our strategic PR work for Aktiia, a clinical-grade wearable device. Our work reached over 18...
Nov 25, 20221 min
PM Society Winners’ Showcase: ZPB Associates & SE London ICS
It was a privilege to present at the Royal Society of Medicine last week at the Digital Awards Winners’ showcase. It was also interesting...
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