Telling the stories of the People of Harley Street Health District
- Gita Mendis
- 2 days ago
- 2 min read
The Harley Street Health District’s mission to is to foster the future of joined-up health - described as whole health - by bringing together the best and brightest.
This is happening on the ground in a number of ways – the launch of Hale House, the home of HealthTech, providing a dedicated hub for innovators and providers to connect, global delegations meeting local leadership, research and academia collaborating with providers and innovators. All of this is driving change in the world’s oldest health District.
ZPB is building the brand - and the community - through an integrated campaign of activity across multiple channels including events, content and PR.
When we designed the programme, we were conscious that the people of the District are at the heart of the brand story. This is why we wanted dedicated focus on their stories so that people could experience the diverse community of W1 in action. This is where the People of Harley Street Health District comes in. Inspired by the intimacy of Humans of New York, this video series showcases the clinicians, innovators, academics, and even local business owners who are shaping the future of the District.
The series shows how personal connection, professional collaboration, and groundbreaking innovation is happening every day on the streets of the District. As the District positions itself as a global hub for HealthTech, content like this help shift perceptions from ‘exclusive and elitist’ to inclusive, innovative, and deeply human.
We think of this content as community-building. As the series develops, we will build a mosaic of lived experience that reflects the District’s past, present and future. And it ensures that, as the brand evolves, it stays rooted in the people who power it.
You can keep up with the monthly drop by subscribing to the Harley Street Health District's YouTube channel.
Comments