The context and challenge
Our pharma client asked us to decipher and map the new health sector landscape, with a particular focus on patient pathways and the role of payers. Our objective was to use this insight to develop relevant and innovative engagement strategies for payers.
To understand the full picture we opted for a qualitative research approach with the wider multidisciplinary team. To allow for two-way conversations and more in-depth exploration of the topics, we decided to use focus group settings rather than 1:1 interviews, to enable greater discussion and sharing of ideas.
For this project we carried out three group discussions:
The first gave us a greater understanding of the current landscape.
The second focused on specific challenges facing payers, and involved brainstorming ideas for how they could be better engaged.
The third was positioned as a steering committee, and the group co-created some specific examples of engagement strategies.