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We develop communications strategies and deliver effective campaigns for healthcare technology partners

ZPB is a strategy and data-led healthcare communications consultancy. 

We’re different because we work with health and care providers, tech and digital health and pharma.


The priorities of health and care systems around the world have evolved and moved into the digital era. We’ve mastered getting to the heart of what really matters and creating compelling content to make sure our clients stand out. With our mix of communications experts and data analysts, let us help you understand who to talk to, what to say, and how to say it.

Outstanding results we've achieved for our clients:

We launched an online GP provider to the NHS and grew NHS patients from 0-5 million in three years

We created a series of educational webinars for a tech client that re-positioned them among partners and users, while delivering more new business leads in just two months than in the previous year

We ran a Covid vaccine campaign in south east London focused on the Black African and Black Caribbean communities that resulted in increased vaccinations and confidence. The award-winning Vaccine Facts campaign has now been adopted by NHS England 

Our global PR campaign for a digital health device resulted in the company’s biggest ever monthly sales after extensive coverage including a Daily Mail exclusive 

What we do
We’ll work closely with your team to create a strategy that meets the objectives of your organisation and articulates your value through a range of online and offline communication channels that engage your target audience.
We’re a full-service agency, providing:
  • Brand strategy and development
  • Market research with customer, patient, and healthcare professionals 
  • Market entry strategy 
  • PR and communications 
  • Online and offline marketing campaigns
  • Brand design
  • Website and digital delivery
  • Stakeholder engagement

We're health system specialists that reach and engage the public, patients, healthcare professionals, and care providers about health.

Who we work with
Why work with ZPB?

We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media, data firms and regulators.

What our clients say

Quotation marks
A very professional team, readily available and flexible to our constantly varying requirements
Quotation marks

Katy Reid

Chief Operating Officer, tested.me

Interested in working with us? 
Go further with ZPB

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