top of page

We are healthcare communications

We understand healthcare systems inside and out
ZPB is a strategy and data-led healthcare communications consultancy. 
We’re different because we work with health and care providers, tech and digital health and pharma.
We help future-proof market access and commercial strategies by understanding the micro and macro issues that influence payers, commissioners and patients.

Outstanding results we've achieved for our clients

35% increase in test orders for a national public health campaign 

2.75 million estimated views across earned media coverage

8 new contracts with 4 more pending by the end of our campaign

What we do

We occupy a unique position in healthcare, where pharma, service providers and data and tech companies converge. We bring deep market insight and expertise to communications that drive adoption of new treatments, technologies and innovation. 

We can identify new and emerging stakeholders and customer groups, and crucially how you can drive adoption of your brand. We are proven to grow sales, profile and share of voices. We drive rapid adoption of new treatments, therapies and technologies. We know your customers’ world and have ways of influencing that.
ZPB’s research and insight can help you understand your audience and how you align to their needs. Our smart and creative marketing and delivery will increase awareness and get you in front of more customers.

Our insight unit will dig deep to help you identify and understand behaviours and barriers, driving adoption of your brand.

  • Primary and secondary research, landscape review, customer insights

  • Audience mapping, profiling and insights (payers, commissioners, HCPs, patients)

  • Value and impact analysis

  • Market analysis and customer segmentation

  • Advisory Boards and Councils


We bring exec-level brainpower to every brief, with thinking that goes from the smallest detail to the big picture.

  • Market strategy – lifecycle, access, growth, maturity

  • Brand strategy and development

  • KOL identification and engagement

  • Content and communications strategy


It’s not just what you say, it’s how you say it. We'll tell your story and connect with your audience.

  • B2B and B2C marketing campaigns

  • PR and communications

  • Content creation

  • Brand design and creative

  • Market entry, engagement and activation

  • Patient advocacy, engagement and communications

We're health system specialists that reach and engage the public, patients, healthcare professionals, and care providers about health.
Get in touch

Talk to us to find out how we can help elevate your marketing and communications.
Who we work with
Why work with ZPB?

We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media and regulators.
What our clients say
ZPB is a powerhouse when it comes to driving direct actions within the industry. Their unparalleled expertise sets them apart from the competition, making them an invaluable asset for any organization. With ZPB by your side, you can confidently navigate the complexities of the medical industry and bring about meaningful change that positively impacts patients, healthcare professionals, and the industry as a whole.

Ben Williams

Sales and Marketing Director, VitalRad

Why not call us to talk through your requirements?

Interested in working with us? 
Go further with ZPB

bottom of page