We create stories that matter
Stimulate interest, raise awareness and unlock opportunities
Our team have the perfect blend of skills with PR and communications experts, marketing specialists and data analysts who understand healthcare systems.
Outstanding results we've achieved for our clients
14 million impressions across social media
2.75 million estimated views across earned media coverage
63% increase in share of voice
35% increase in test orders
What we do
We’ll work closely with your team to create a PR strategy that meets the objectives of your organisation and articulates your value through the national and trade press, social media and other influential communication channels.
ZPB offers new networks, channels and ways for brands to succeed amongst changing healthcare systems. We are proven to grow sales, profile and share of voices. We drive rapid adoption of new treatments, therapies and technologies. We know your customers’ world and have ways of influencing that.
Primary and secondary research, landscape review, customer insights
Audience mapping, profiling and insights (payers, commissioners, HCPs, patients)
Value and impact analysis
Market analysis and customer segmentation
Advisory Boards and Councils
Market strategy – lifecycle, access, growth, maturity
Brand strategy and development
KOL identification and engagement
Content and communications strategy
B2B and B2C marketing campaigns
PR and communications
Brand design and creative
Market entry, engagement and activation
Patient advocacy, engagement and communications
We've placed articles in Forbes, The Times, BBC Online, The Sun, Mail Online, Financial Times, HSJ, Digital Health and numerous other publications
We're health sector specialists that reach and engage the public, patients, healthcare professionals, and care providers about health
Who we work with
Why work with ZPB?
We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media and regulators.
What our clients say
Since the article appeared on the front page of The Times, the phone has been ringing off the hook!
founder and CEO of Outcomes Based Healthcare