top of page
ZPB July22_0765_high res.jpg

We create stories that matter

Stimulate interest, raise awareness and unlock opportunities 

ZPB is a strategy and data-led healthcare communications consultancy. 

We’re different because we work with health and care providers, tech and digital health and pharma.

Our team have the perfect blend of skills with PR and communications experts, marketing specialists and data analysts who understand healthcare systems.

Outstanding results we've achieved for our clients

14 million impressions across social media
2.75 million estimated views across earned media coverage

63% increase in share of voice

35% increase in test orders

What we do

We’ll work closely with your team to create a PR strategy that meets the objectives of your organisation and articulates your value through the national and trade press, social media and other influential communication channels.

ZPB offers new networks, channels and ways for brands to succeed amongst changing healthcare systems. We are proven to grow sales, profile and share of voices. We drive rapid adoption of new treatments, therapies and technologies. We know your customers’ world and have ways of influencing that.

Our insight unit will dig deep to help you identify and understand behaviours and barriers, driving adoption of your brand.

  • Primary and secondary research, landscape review, customer insights

  • Audience mapping, profiling and insights (payers, commissioners, HCPs, patients)

  • Value and impact analysis

  • Market analysis and customer segmentation

  • Advisory Boards and Councils


We bring exec-level brainpower to every brief, with thinking that goes from the smallest detail to the big picture.

  • Market strategy – lifecycle, access, growth, maturity

  • Brand strategy and development

  • KOL identification and engagement

  • Content and communications strategy


It’s not just what you say, it’s how you say it. We'll tell your story and connect with your audience.

  • B2B and B2C marketing campaigns

  • PR and communications

  • Content creation

  • Brand design and creative

  • Market entry, engagement and activation

  • Patient advocacy, engagement and communications

We've placed articles in Forbes, The Times, BBC Online, The Sun, Mail Online, Financial Times, HSJ, Digital Health and numerous other publications

We're health sector specialists that reach and engage the public, patients, healthcare professionals, and care providers about health

Get in touch

Talk to us to find out how we can help elevate your marketing and communications.
Who we work with
Why work with ZPB?

We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media and regulators.

What our clients say

Since the article appeared on the front page of The Times, the phone has been ringing off the hook!

Rupert Dunbar-Rees

founder and CEO of Outcomes Based Healthcare

Why not call us to talk through your requirements?

Interested in working with us? 
Go further with ZPB

bottom of page