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Will we see a surge in referrals in mental health?
ZPB data briefing by Anne Janssen, ZPB’s Analyst ZPB’s analytic unit was commissioned by Ieso Digital Health to investigate the effect...
Sep 22, 20205 min read


NHS reset – what now for comms and pharma?
Last week ZPB hosted a webinar with the Healthcare Communications Association By Helen Mooney, Senior Content Manager 2020 has been a...
Sep 15, 20203 min read


Telling stories with data
Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It...
Sep 10, 20204 min read


Where next for data and digital?
So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what...
Aug 21, 20204 min read


Where next? The health and care system re-set and what it means for you
By Zoe Bedford As the NHS and its partners come to terms with the events of the last few months and start COVID Phase 3 planning, ZPB...
Aug 12, 20205 min read


Jo Spadaccino appointed as Partner to strengthen pharma business
Jo Spadaccino has joined ZPB as a Partner to help deliver the agency’s ambition of bringing the healthcare worlds of pharma, services and...
Jul 20, 20202 min read


How are we doing? The ZPB customer survey 2020
By Gita Mendis More than nine out of ten ZPB customers have given us an overwhelming vote of confidence, as we collaborate with them to...
Jul 8, 20202 min read


ZPB shortlisted for 2020 HealthInvestor Awards
ZPB Associates has been shortlisted as a finalist in the ‘Strategic Consultancy of the Year’ category for this year’s HealthInvestor...
Mar 4, 20201 min read


Hancock misses the point – the NHS is stretched to breaking point
The NHS Staff Survey paints the same picture every year – over-worked and under-paid staff working around the clock to provide essential...
Feb 19, 20202 min read


Like Harvey Weinstein, people ‘must have known’ about Paterson
ZPB’s, Managing Partner and Director of Insight & Strategy, Alex Kafetz, spent the last two years as an independent adviser to the...
Feb 6, 20204 min read


Worst-ever waiting times, cannabis medicine approval and more election promises – it’s t
A&E waiting times at worst-ever level The NHS has recorded its worst A&E waiting times in England since current targets were introduced...
Nov 15, 20192 min read


ZPB aquires specialist healthcare PR firm Journalista
Today ZPB Associates announces the acquisition of PR specialists Journalista to further establish ZPB as the most connected insight-led...
Nov 13, 20192 min read


WhatsApp Doc?
A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...
Nov 8, 20193 min read


Protests over prices, a workforce crisis and a catfish campaign – it’s this week’s
Protests to cut tuberculosis drug price People have been protesting outside Johnson & Johnson offices around the world to urge the...
Oct 18, 20192 min read


The 4 P’s of marketing reimagined for the NHS
By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...
Sep 19, 20193 min read


Creating influence and impact with advisory boards
Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members bring with...
Sep 9, 20192 min read


New PM sets Hancock NHS infrastructure and social care challenge
Although there was a lot of speculation that Matt Hancock could have been promoted in the new Johnson government, last night it was...
Jul 25, 20192 min read


PM BoJo turns the heat up on health and social care
On a scorching summers day, Boris Johnson has just delivered his first speech as our new prime minister. Not even The Simpsons predicted...
Jul 24, 20192 min read


What’s it like to work at ZPB?
We’re hiring! This is good news because it means we’re growing with plans for even more growth and development in the coming year. ...
Jun 24, 20192 min read


Lord Prior uses CHN to call for NHS Bond
The chair of NHS England Lord David Prior last night called on politicians to back a £50bn government “bond” for infrastructure spending,...
Jun 4, 20191 min read


So, how are we doing?
In March this year, we introduced the means of capturing feedback from our clients on an ongoing basis and built it into our processes....
May 20, 20192 min read


It’s Mental Health Awareness Week
UK’s mental health spending gap The mental health charity, Mind, have looked at investment across 42 NHS regions and found that there a...
May 17, 20192 min read


It takes great comms to bring the worlds of health and tech together
Chief executive of ZPB Associates, Zoe Bedford, has published an article in PR Week. Click here to read it in full.
May 15, 20191 min read


Digital health: promise or hype?
By Isabella Taylor Team ZPB were lucky enough to spend their Valentine’s Day with the Cambridge Health Network (CHN) as it kicked off its...
Feb 27, 20194 min read
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