It was a privilege to present at the Royal Society of Medicine last week at the Digital Awards Winners’ showcase. It was also interesting to hear from other winners exhibiting top quality projects that are improving patient care.
I am grateful to our client Pam Froggatt from the South East London ICS and colleague Lilian Latinwo-Olajide from Impact on Urban Health who both joined me to present and talk in detail about our winning entry in the “Healthcare charities, patient associations & the NHS” category for the Vaccine Facts campaign. We are very proud of this campaign, and it is one that our team enjoyed working on as it satisfies one of our key criteria for the work we do: it has IMPACT.
Lilian’s research with the local community revealed real insight into the subject which informed our campaign approach. Using micro-targeting to ensure the communications were appropriate led to an uptake in vaccination, and we were able to achieve real impact to ensure that ethnicity is no longer a defining feature of resistance.
It was also interesting to hear from the audience at the RSM (a mix of agency and pharmaceutical executives). Their feedback and input regarding the value of this programme was great to hear. It’s always gratifying to hear that programmes focused on reducing health inequalities are celebrated in this forum.
It’s nice to win awards, but it’s better to know that the work we do has a real impact on patients.
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Gita Mendis
Creative Director, ZPB Associates