Recognised on the issues that matter
- 5 days ago
- 2 min read
It’s been a rewarding few months for ZPB, with several projects receiving industry recognition through award wins and nominations.
From rare disease care to addiction support and NHS elective recovery, each addressed a different challenge but shared a common approach: using insight, evidence and storytelling to bring fresh perspectives to complex healthcare issues and connect data with the experiences of the people behind it.
Setting the standards in rare disease care
Our Power of Partnerships national engagement campaign, co-created with BioCryst, HAE UK and NHS clinicians, recently won Partnership Project of the Year (Pharmaceuticals) at the 2026 Excellence in Healthcare Partnership Awards, and was Highly Commended for Multi-Sector Partnership of the Year.
The campaign sought to strengthen shared decision-making in hereditary angioedema care through launching a white paper presenting new research, alongside practical tools for patients and clinicians. The campaign reached an audience of 77 million through use of the media, and the resources developed in the programme are now being used in specialist centres across the UK
This award recognition reflects the strength of an approach that places the patient experience at the centre of the work, shaping new standards for the care.
Reframing addiction through lived experience
We were also delighted to see Priory's Break the Chain campaign shortlisted at The Drum Awards.
Built on research into the impact of addiction on families, the campaign spotlighted the experiences of former patients, creating space for these individuals to tell their own stories directly to audiences through a mobile-first, vertical format.
The campaign challenged assumptions about Priory and addiction treatment, and brought greater understanding to the realities and possibilities of recovery, reinforcing the power of honest storytelling in healthcare communications.
Creating a new language for elective recovery
Our work with MBI Health was also shortlisted for Best Use of Media Relations at the PRWeek UK Awards.
Together, we identified a previously overlooked group of patients waiting for elective care who had received no clinical contact since referral, introducing the concept of the 'Frontlog' and reframing discussion around NHS waiting lists.
The nomination reflects the value of combining rigorous analysis
with clear communication. By translating complex data into a story people could understand and engage with, the campaign helped bring an important but largely unseen issue into public and policy debate.
Behind every award win and nomination are patients and healthcare professionals generous enough to share their experiences, and clients and partners who are willing to tackle complex challenges and trust us to bring their ambitions to life. We're grateful to have worked alongside them, and proud to have contributed to conversations that matter.
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