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Using national media to increase access to sexual health testing

Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a relatively unknown STI called Trichomonas Vaginalis (TV), position Preventx as experts in the sexual health field, and highlight the disproportionately high positivity rates that existed within certain communities. Preventx also wanted this campaign to make the call for more high-quality testing to be carried out, helping to identify infection rates, diagnose and tackle onward transmission.

Read our new case study and how the campaign led to three local authority areas extending their service offering to include TV testing, covering an area of more than 1 million people.


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