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We are healthcare marketing experts

Our team 

ZPB is a strategy and data-led healthcare marketing and communications consultancy. 

We’re different because we work with health and care providers, tech and digital health and pharma.

We’ve got the perfect blend of skills in our team with communications experts, marketing specialists and data analysts who understand the healthcare market. Our team creates stand-out campaigns with compelling content that gets to the heart of what really matters.

Outstanding results we've achieved for our clients

35% increase in test orders for a national public health campaign 

2.75 million estimated views across earned media coverage

8 new contracts with 4 more pending by the end of our campaign

What we do
We’ll work closely with your team to create a strategy that meets the objectives of your organisation. We can help articulate your value through a range of online and offline communication channels that engage your target audience.

Our insight unit will dig deep to help you identify and understand behaviours and barriers, driving adoption of your brand.

  • Primary and secondary research, landscape review, customer insights

  • Audience mapping, profiling and insights (payers, commissioners, HCPs, patients)

  • Value and impact analysis

  • Market analysis and customer segmentation

  • Advisory Boards and Councils


We bring exec-level brainpower to every brief, with thinking that goes from the smallest detail to the big picture.

  • Market strategy – lifecycle, access, growth, maturity

  • Brand strategy and development

  • KOL identification and engagement

  • Content and communications strategy


It’s not just what you say, it’s how you say it. We'll tell your story and connect with your audience.

  • B2B and B2C marketing campaigns

  • PR and communications

  • Content creation

  • Brand design and creative

  • Market entry, engagement and activation

  • Patient advocacy, engagement and communications

We're health system specialists that reach and engage the public, patients, healthcare professionals, and care providers about health.

Get in touch

Talk to us to find out how we can help elevate your marketing and communications.
Who we work with
Why work with ZPB?

We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media, data firms and regulators.

What our clients say

ZPB is a powerhouse when it comes to driving direct actions within the industry. Their unparalleled expertise sets them apart from the competition making them a valuable asset for any organisation.

Ben Williams

Sales and Marketing Director of VitalRad

Why not call us to talk through your requirements?

Interested in working with us? 
Go further with ZPB

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