We are healthcare marketing experts
ZPB's healthcare marketing team
ZPB is a strategy and data-led healthcare marketing and communications consultancy. We’re different because we work with health and care providers, tech and digital health and pharma.
We’ve got the perfect blend of skills in our team with communications experts, marketing specialists and data analysts who understand the healthcare market. Our team creates stand-out campaigns with compelling content that gets to the heart of what really matters.
Outstanding results we've achieved for our clients
35% increase in test orders for a national public health campaign
2.75 million estimated views across earned media coverage
8 new contracts with 4 more pending by the end of our campaign
What we do
We’ll work closely with your team to create a strategy that meets the objectives of your organisation. We can help articulate your value through a range of online and offline communication channels that engage your target audience.
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Primary and secondary research, landscape review, customer insights
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Audience mapping, profiling and insights (payers, commissioners, HCPs, patients)
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Value and impact analysis
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Market analysis and customer segmentation
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Advisory Boards and Councils
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Market strategy – lifecycle, access, growth, maturity
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Brand strategy and development
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KOL identification and engagement
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Content and communications strategy
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B2B and B2C marketing campaigns
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PR and communications
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Content creation
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Brand design and creative
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Market entry, engagement and activation
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Patient advocacy, engagement and communications
We're healthcare communications specialists that reach and engage the public, patients, healthcare professionals, and care providers.
Get in touch
Talk to us to find out how we can help elevate your marketing and communications.
Contact sarah@zpb-associates.com or 020 7018 1124
Who we work with
Why work with ZPB?
We are passionate problem-solvers. Our team brings experience and perspective because we come from a wide range of backgrounds including pharma, hospitals, media, data firms and regulators.
What our clients say
ZPB is a powerhouse when it comes to driving direct actions within the industry. Their unparalleled expertise sets them apart from the competition making them a valuable asset for any organisation.
Ben Williams
Sales and Marketing Director of VitalRad